For many charities, “corporate-style” communications are the rule. Yet that style is the worst choice for philanthropy. You want to raise lots more money? Talk a different way. I’ll be honest: it took me awhile to figure this out. I was poorly prepared, you see. I’d earned a professional credential in business communications. I’d worked […]
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It’s free. It’s downloadable as a PDF. It can be used for party games at staff and board meetings! It’s exclusively about donor communications … and today’s best practices. It’s world-sourced and recent. Top experts from Europe, North America and Australasia contributed their latest data and wisdom. And, as you check your answers, you’ll learn […]
With its new emphases on donor-centricity and “let’s get real” authenticity, the donor newsletter at Arkansas Children’s now produces far better results Donor newsletters at many (most?) hospitals are no better than public relations. The core message: “Look how great our medicine is.” Which is predictable. Boring. Self-aggrandizing. Obvious PR. And pays no due tribute […]
L-r, the MQI team goes audience crazy: Sandie Collette (designer), Lisa Sargent (writer/strategist), Denisa Casement (director of development/strategist) LAST ISSUE, a reader asked me to comment on this dispute: Recently I heard a webinar by Lynne Wester where she vehemently defended the idea that a true donor thank you cannot include an ask, even a […]
One expert says NO! I say, YOU GOTTA! Hi Tom, I wonder if you could give us your thoughts on this. Recently I heard a webinar by Lynne Wester where she vehemently defended the idea that a true donor thank you cannot include an ask, even a soft ask. That means in donor newsletters no […]
Your university, hospital or other charity spends all this time and money on a case for support. Months of C-level and board work go into the development of that case—and sometimes years of strategic planning. Committee review of the case hurts worse than lunchtime at a school of piranha. Yet … still … miraculously, eventually […]
Special $45 crap offer proves popular with donors Down Under Next time out? Surprise your donors in YOUR direct mail. Your results might surprise you back. —— On behalf of my subscribers — a committed family of life-long learners and creativity enthusiasts — I want to warmly and genuinely thank Jonathan Krause, Community Action Manager […]
Prepare for a shock, below. World-sourced answers from a gilded pantheon of remarkably well-informed experts. —— A few years ago, I asked my extended family of mentors a simple (well, simplistic) question: “What’s the average age of the typical donor?” I was shocked by how WRONG my assumptions were. Turns out that in the US, […]
Planned giving officers could well be the worst bequest marketers ever. Many North American fundraising shops are stuck in a trap of their own making. —— I speak to hundreds of fundraisers a year. I often ask, “How many organizations in this room expect to be out of business in 25 years?” No hands go […]
New benchmarking research called Mastering Major Gifts asked: What are the critical success factors for major gifts (gifts $1K-$25K annually) fundraising, especially at smaller organizations with an income up to $10 million? Some of the findings from Mastering Major Gifts: 1. We don’t keep our talent You think donor retention is a problem? How about […]
Donor-centered appeals practice an ancient sorcery called “baptism by gratitude.” Trained copywriters and other artists were once burned for such witchcraft.