Prepare for a shock, below. World-sourced answers from a gilded pantheon of remarkably well-informed experts. —— A few years ago, I asked my extended family of mentors a simple (well, simplistic) question: “What’s the average age of the typical donor?” I was shocked by how WRONG my assumptions were. Turns out that in the US, […]
Planned giving officers could well be the worst bequest marketers ever. Many North American fundraising shops are stuck in a trap of their own making. —— I speak to hundreds of fundraisers a year. I often ask, “How many organizations in this room expect to be out of business in 25 years?” No hands go […]
New benchmarking research called Mastering Major Gifts asked: What are the critical success factors for major gifts (gifts $1K-$25K annually) fundraising, especially at smaller organizations with an income up to $10 million? Some of the findings from Mastering Major Gifts: 1. We don’t keep our talent You think donor retention is a problem? How about […]
Donor-centered appeals practice an ancient sorcery called “baptism by gratitude.” Trained copywriters and other artists were once burned for such witchcraft.
Dr. Adrian Sargeant’s research identified seven “loyalty factors” … reasons why donors stick with you rather than finding some more interesting charity to give to.
Richard once announced that his goal that day was to use the word “penis” 30 times during an AFP workshop. No one left. And good thing, too.