Should your board impanel a “communications committee”? Getting it right: The mini-series




They’ll try to be helpful, of course.

But giving a board committee the right to approve or reject staff work is (a.) lousy governance (as board experts will tell you) and (b.) worse employee relations (as human resource experts will tell you).

It won’t end happily.

I’ve said it before (in What Do Your Donors Want … and Why?). I’m saying it again… (in my new book, out in 2019; what follows is an excerpt)

Communications committees are junk.

Expecting a local small-business owner to be “fundraising savvy” is delusional. Nor do CEOs, accountants, lawyers, engineers, professors, real estate magnates nor the socially prominent (or spouses of same) possess shocking, secret fundraising knowledge.

Yet, given a committee seat and the assignment to judge, they will guess.

And they will guess wrong … pretty much ALL the time. (Trust me on this: I’m throwing decades of experience on the table.)

Their collective ignorance could cost you years of lost progress.

And your fundraiser, stripped of the authority that should be hers, will quit. As will the next one. As will the next one.

If you’re not getting the fundraising results you want from your communications, buy a better fundraiser.

Or train the one you have to do stronger communications.

But don’t abandon all hope and impanel a communications committee.

That’s driving with two wheels in the sand.

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