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On the delicate topic of approvals

approved

If you’re an ambitious fundraiser, advice for your next job interview…   ¶ What is the Mt. Everest-sized obstacle which prevents many nonprofits (yours?) from taking advantage of “donor-centricity”? Surprise! It could very well be your charity’s reely stoopid approval process. Said another way: IGNORANCE in positions of authority. I’ve seen it over (2001) and […]

Fundraising communications are the work of specialists, not generalists

Why profitable fundraising communications are the work of specialists, not generalists … and why a standard-issue, untrained university marcomms department will almost certainly fail to deliver strong results when given a fundraising assignment which depends on an effective call to action Thank you for subscribing … and for getting in touch with all sorts of […]

To every new fundraiser…

“The struggle for justice is a marathon, not a sprint. And the biggest contribution that any one of us can make is maintaining a lifetime of involvement until we win those struggles.”— Kumi Naidoo, former Greenpeace International ED; via Reinier Spruit, 101Fundraising blog 1. Successful fundraising is hard work. Even unsuccessful fundraising is hard work. […]