If you’re an ambitious fundraiser, advice for your next job interview… ¶ What is the Mt. Everest-sized obstacle which prevents many nonprofits (yours?) from taking advantage of “donor-centricity”? Surprise! It could very well be your charity’s reely stoopid approval process. Said another way: IGNORANCE in positions of authority. I’ve seen it over (2001) and […]
Why profitable fundraising communications are the work of specialists, not generalists … and why a standard-issue, untrained university marcomms department will almost certainly fail to deliver strong results when given a fundraising assignment which depends on an effective call to action Thank you for subscribing … and for getting in touch with all sorts of […]
Which did more damage to society? The Black Plague? Or charity watchdogs? Nonprofit boards now FEAR spending money … even when the point is to MAKE much more money, as organizations most definitely can. How do you pile up $350,000 in donations every month using Facebook alone? By spending $50,000 on sponsored posts and ads, […]
“The struggle for justice is a marathon, not a sprint. And the biggest contribution that any one of us can make is maintaining a lifetime of involvement until we win those struggles.”— Kumi Naidoo, former Greenpeace International ED; via Reinier Spruit, 101Fundraising blog 1. Successful fundraising is hard work. Even unsuccessful fundraising is hard work. […]