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Archive | Capital Campaigns

“In a billion-dollar campaign case,” she wondered, “where DO you stick the ‘letter from the Dean’?”

“In a billion-dollar campaign case,” Echo from the university wondered, “where do you stick the ‘letter from the Dean’?” Ummmmmmm…. Good question, Echo. In our little world [The Case Writers], where we pretty much get to write and design whatever we think is best, working with a group of clients who want exactly that, every […]

For the love of OFFERS

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Offers win new donors. Offers help you keep the donors you have. How high is your “offer IQ”? Recently, one of my all-time favorite clients (open to new ideas, fun to work with, relaxed, smart, talented) sent me a sketch of an ad cooked up by senior fundraisers at her hospital. This proposed ad URGES […]

Can You Pass the 20 Questions Quiz? MORE IMPORTANT: Can Your Boss?

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It’s free. It’s downloadable as a PDF. It can be used for party games at staff and board meetings! It’s exclusively about donor communications … and today’s best practices. It’s world-sourced and recent. Top experts from Europe, North America and Australasia contributed their latest data and wisdom. And, as you check your answers, you’ll learn […]

Here’s the weird thing about capital campaigns and their case statements…

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Your university, hospital or other charity spends all this time and money on a case for support. Months of C-level and board work go into the development of that case—and sometimes years of strategic planning. Committee review of the case hurts worse than lunchtime at a school of piranha. Yet … still … miraculously, eventually […]