Someone in the UK asked me to maybe write a “HOW TO” standard desk reference re: donor communications. It got me thinking about WHY. [The new book might open something like this…] My dear, dear reader… As Mark Phillips, the award-winning founder of Bluefrog London, insists: “The only thing that matters a damn is the […]
Dear Tom… “Can I succeed as a copywriter?” she asked. My opinion and some book recommendations follow… I’ve admired Tina Cincotti’s talents for a long time. That’s her in the photo, grassing with her best pal, Penny. Recently Tina emailed me, excited and doubtful, her hopes spinning like a pinwheel: “Can I do it, do […]
Crazy, what people get tied up in knots over…. To quote Professor Siegfried Vögele, author of the influential Handbook of Direct Mail, “Over 90 percent of readers read the ‘PS’ before the letter. It is the first paragraph, not the last.” This discovery means your PS can be one of the hardest-working elements in your […]
[Left: Oxfam built one of the world’s largest relief agencies with “in your face” newspaper ads like this. Today, those ads would be branded “poverty porn.” Image courtesy Mark Phillips’ Pinterest collection of Old Charity Ads] Reducing a life to a single sorry snapshot: Are fundraisers feeding a negative stereotype of “those people”? It’s […]
I’ve never attended a more loving, passionate or pissed-off professional gathering. It’s been a year of curated new fundraising conferences. This one felt awesomely revolutionary. —— Who, what, when, where, why To mark the 10th anniversary of Ask Direct, Damian O’Broin’s fundraising agency in Dublin, Ireland, decided to host a conference. Bombs away I don’t […]
It’s free. It’s downloadable as a PDF. It can be used for party games at staff and board meetings! It’s exclusively about donor communications … and today’s best practices. It’s world-sourced and recent. Top experts from Europe, North America and Australasia contributed their latest data and wisdom. And, as you check your answers, you’ll learn […]
Special $45 crap offer proves popular with donors Down Under Next time out? Surprise your donors in YOUR direct mail. Your results might surprise you back. —— On behalf of my subscribers — a committed family of life-long learners and creativity enthusiasts — I want to warmly and genuinely thank Jonathan Krause, Community Action Manager […]
Donor-centered appeals practice an ancient sorcery called “baptism by gratitude.” Trained copywriters and other artists were once burned for such witchcraft.