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Archive | Direct Mail Appeals

To PS? Or not to PS?

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Crazy, what people get tied up in knots over…. To quote Professor Siegfried Vögele, author of the influential Handbook of Direct Mail, “Over 90 percent of readers read the ‘PS’ before the letter. It is the first paragraph, not the last.”[1] This discovery means your PS can be one of the hardest-working elements in your […]

F-Bombs Fall on Dublin

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I’ve never attended a more loving, passionate or pissed-off professional gathering. It’s been a year of curated new fundraising conferences. This one felt awesomely revolutionary. —— Who, what, when, where, why To mark the 10th anniversary of Ask Direct, Damian O’Broin’s fundraising agency in Dublin, Ireland, decided to host a conference. Bombs away I don’t […]

Can You Pass the 20 Questions Quiz? MORE IMPORTANT: Can Your Boss?

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It’s free. It’s downloadable as a PDF. It can be used for party games at staff and board meetings! It’s exclusively about donor communications … and today’s best practices. It’s world-sourced and recent. Top experts from Europe, North America and Australasia contributed their latest data and wisdom. And, as you check your answers, you’ll learn […]