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Archive | Donor Communications

Letters with Friends: Someone asks. I opine.

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Hiring a digital-comms specialist? What makes a great one (I’m looking at you, Jennifer Pyron, Arkansas Children’s Foundation)? & why IS “visual” writing SO important to strong reader/donor engagement? Big news… Sally wrote. We are doubling our communications department by hiring a Director of Multimedia Communications. I am looking for someone who can recognize a […]

Can You Pass the 20 Questions Quiz? MORE IMPORTANT: Can Your Boss?

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It’s free. It’s downloadable as a PDF. It can be used for party games at staff and board meetings! It’s exclusively about donor communications … and today’s best practices. It’s world-sourced and recent. Top experts from Europe, North America and Australasia contributed their latest data and wisdom. And, as you check your answers, you’ll learn […]

Going From Red Ink to Black

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With its new emphases on donor-centricity and “let’s get real” authenticity, the donor newsletter at Arkansas Children’s now produces far better results Donor newsletters at many (most?) hospitals are no better than public relations. The core message: “Look how great our medicine is.” Which is predictable. Boring. Self-aggrandizing. Obvious PR. And pays no due tribute […]

Why, if you could hire her, your charity should crave Lisa Sargent to advise you on donor comms

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L-r, the MQI team goes audience crazy: Sandie Collette (designer), Lisa Sargent (writer/strategist), Denisa Casement (director of development/strategist) LAST ISSUE, a reader asked me to comment on this dispute: Recently I heard a webinar by Lynne Wester where she vehemently defended the idea that a true donor thank you cannot include an ask, even a […]