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Archive | Donor Communications

“Are we there yet?”

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Return On Investment: A new age of business-mindedness dawns for nonprofit enterprises ~ Suddenly it seems like everyone’s talking about it. Or maybe “finally” is better than suddenly. The Chronicle of Philanthropy has gotten weighty on the subject. On June 7, it featured a scathing article by Amanda Pearce, CFRE, under the headline, “Nonprofit is […]

For the love of OFFERS

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Offers win new donors. Offers help you keep the donors you have. How high is your “offer IQ”? Recently, one of my all-time favorite clients (open to new ideas, fun to work with, relaxed, smart, talented) sent me a sketch of an ad cooked up by senior fundraisers at her hospital. This proposed ad URGES […]

Fundraising communications are the work of specialists, not generalists

Why profitable fundraising communications are the work of specialists, not generalists … and why a standard-issue, untrained university marcomms department will almost certainly fail to deliver strong results when given a fundraising assignment which depends on an effective call to action Thank you for subscribing … and for getting in touch with all sorts of […]

“Curated” conferences are different … & maybe a better bang for your buck, if you’re at a certain point in your career

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You already knew this, right? “Curated” conferences are trending. Ireland has its Ask Direct Summer School; this year, 2018, inviting fundraisers to the Emerald Isle for a third edition. Traveler’s hint: Bring an umbrella; they don’t call it the Emerald Isle for no reason. (BTW: Even if you’re not an Irish charity, the Summer School […]

“How can I convince my boss?” You shouldn’t have to, unless he/she’s an abusive idiot.

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At this latest conference, I at last began to wonder… “What is abuse?” verb: (1) misuse (2) treat a person or an animal with cruelty or violence, especially regularly or repeatedly; synonyms: misemploy, mistreat, maltreat, molest; antonym: nurture noun: cruel and violent treatment of a person or animal; synonyms: mistreatment, maltreatment, interference; antonyms: care, nurturing […]

Is “donor-centricity” really worth more debate?

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Or is this fundraising’s equivalent of “Which works better? Round tires or square?” Chapter 1 > Let’s be clear. Ian MacQuillin, chief brain at fundraising think-tank Rogare, is not challenging the efficacy of donor-centricity. That efficacy is reported by leading creative agencies around the world. Anecdotally. But in heaps. As a dead-serious academic, Ian’s JUST […]