With its new emphases on donor-centricity and “let’s get real” authenticity, the donor newsletter at Arkansas Children’s now produces far better results Donor newsletters at many (most?) hospitals are no better than public relations. The core message: “Look how great our medicine is.” Which is predictable. Boring. Self-aggrandizing. Obvious PR. And pays no due tribute […]
L-r, the MQI team goes audience crazy: Sandie Collette (designer), Lisa Sargent (writer/strategist), Denisa Casement (director of development/strategist) LAST ISSUE, a reader asked me to comment on this dispute: Recently I heard a webinar by Lynne Wester where she vehemently defended the idea that a true donor thank you cannot include an ask, even a […]
One expert says NO! I say, YOU GOTTA! Hi Tom, I wonder if you could give us your thoughts on this. Recently I heard a webinar by Lynne Wester where she vehemently defended the idea that a true donor thank you cannot include an ask, even a soft ask. That means in donor newsletters no […]
Special $45 crap offer proves popular with donors Down Under Next time out? Surprise your donors in YOUR direct mail. Your results might surprise you back. —— On behalf of my subscribers — a committed family of life-long learners and creativity enthusiasts — I want to warmly and genuinely thank Jonathan Krause, Community Action Manager […]
Richard once announced that his goal that day was to use the word “penis” 30 times during an AFP workshop. No one left. And good thing, too.