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Archive | Donor Behavior

Donor behavior, neuroscience, any research that bears on attracting and retaining donors

HOAX!!!! “Raising awareness” unmasked

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Despite prayers for an easy solution from board members worldwide, this perennial favorite doesn’t raise money, studies find “We need to raise awareness!” demands the board chair. “If only we had more visibility in our community,” laments the ED, “our fundraising problems would be over.” Chasing “increased visibility” is a well-meant remedy. Boards and bosses […]

What DO donors want from you?

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[photo l-r: SOFII’s Joe Burnett; Damian O’Broin, founder Ask Direct; Canadian John Lepp, co-founder Agents of Good; Mark Phillips, founder Bluefrog London; in Damian’s favorite Dublin pizzeria, scheming during Summer School 2016] Bluefrog London has studied this very question for years. Mark Phillips’ report follows, below. >> Just in time for Giving Tuesday and the […]

Can You Pass the 20 Questions Quiz? MORE IMPORTANT: Can Your Boss?

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It’s free. It’s downloadable as a PDF. It can be used for party games at staff and board meetings! It’s exclusively about donor communications … and today’s best practices. It’s world-sourced and recent. Top experts from Europe, North America and Australasia contributed their latest data and wisdom. And, as you check your answers, you’ll learn […]