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Archive | Donor Behavior

Donor behavior, neuroscience, any research that bears on attracting and retaining donors

For the love of OFFERS

magic

Offers win new donors. Offers help you keep the donors you have. How high is your “offer IQ”? Recently, one of my all-time favorite clients (open to new ideas, fun to work with, relaxed, smart, talented) sent me a sketch of an ad cooked up by senior fundraisers at her hospital. This proposed ad URGES […]

HOAX!!!! “Raising awareness” unmasked

Big_New1

Despite prayers for an easy solution from board members worldwide, this perennial favorite doesn’t raise money, studies find “We need to raise awareness!” demands the board chair. “If only we had more visibility in our community,” laments the ED, “our fundraising problems would be over.” Chasing “increased visibility” is a well-meant remedy. Boards and bosses […]

What DO donors want from you?

donor-centricity

[photo l-r: SOFII’s Joe Burnett; Damian O’Broin, founder Ask Direct; Canadian John Lepp, co-founder Agents of Good; Mark Phillips, founder Bluefrog London; in Damian’s favorite Dublin pizzeria, scheming during Summer School 2016] Bluefrog London has studied this very question for years. Mark Phillips’ report follows, below. >> Just in time for Giving Tuesday and the […]

Sad photos: They work, but….

oxfam

[Left: Oxfam built one of the world’s largest relief agencies with “in your face” newspaper ads like this. Today, those ads would be branded “poverty porn.” Image courtesy Mark Phillips’ Pinterest collection of Old Charity Ads]   Reducing a life to a single sorry snapshot: Are fundraisers feeding a negative stereotype of “those people”? It’s […]

Can You Pass the 20 Questions Quiz? MORE IMPORTANT: Can Your Boss?

20

It’s free. It’s downloadable as a PDF. It can be used for party games at staff and board meetings! It’s exclusively about donor communications … and today’s best practices. It’s world-sourced and recent. Top experts from Europe, North America and Australasia contributed their latest data and wisdom. And, as you check your answers, you’ll learn […]