One of America’s biggest charities recently shared with me some fresh data about its donors. I want to share a couple of highlights with you, because it’s a massive sample from one of the world’s best known charity brands. And it offers a revealing look at who exactly the typical US donor is. Bottom line: […]
[photo l-r: SOFII’s Joe Burnett; Damian O’Broin, founder Ask Direct; Canadian John Lepp, co-founder Agents of Good; Mark Phillips, founder Bluefrog London; in Damian’s favorite Dublin pizzeria, scheming during Summer School 2016] Bluefrog London has studied this very question for years. Mark Phillips’ report follows, below. >> Just in time for Giving Tuesday and the […]
[Left: Oxfam built one of the world’s largest relief agencies with “in your face” newspaper ads like this. Today, those ads would be branded “poverty porn.” Image courtesy Mark Phillips’ Pinterest collection of Old Charity Ads] Reducing a life to a single sorry snapshot: Are fundraisers feeding a negative stereotype of “those people”? It’s […]
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