Which did more damage to society? The Black Plague? Or charity watchdogs? Nonprofit boards now FEAR spending money … even when the point is to MAKE much more money, as organizations most definitely can. How do you pile up $350,000 in donations every month using Facebook alone? By spending $50,000 on sponsored posts and ads, […]
“The struggle for justice is a marathon, not a sprint. And the biggest contribution that any one of us can make is maintaining a lifetime of involvement until we win those struggles.”— Kumi Naidoo, former Greenpeace International ED; via Reinier Spruit, 101Fundraising blog 1. Successful fundraising is hard work. Even unsuccessful fundraising is hard work. […]
Writing this new book got me thinking… It started out as a second edition. Three years ago, my primary publisher, Emerson & Church, began nudging me for a second edition of How to Write Fundraising Materials That Raise More Money. It’s been my personal “best seller,” with almost 12,000 copies sold since 2007. In case […]
One of America’s biggest charities recently shared with me some fresh data about its donors. I want to share a couple of highlights with you, because it’s a massive sample from one of the world’s best known charity brands. And it offers a revealing look at who exactly the typical US donor is. Bottom line: […]
[photo l-r: SOFII’s Joe Burnett; Damian O’Broin, founder Ask Direct; Canadian John Lepp, co-founder Agents of Good; Mark Phillips, founder Bluefrog London; in Damian’s favorite Dublin pizzeria, scheming during Summer School 2016] Bluefrog London has studied this very question for years. Mark Phillips’ report follows, below. >> Just in time for Giving Tuesday and the […]
[Left: Oxfam built one of the world’s largest relief agencies with “in your face” newspaper ads like this. Today, those ads would be branded “poverty porn.” Image courtesy Mark Phillips’ Pinterest collection of Old Charity Ads] Reducing a life to a single sorry snapshot: Are fundraisers feeding a negative stereotype of “those people”? It’s […]
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