RSS feed for this section

Archive | Worksheet Confidential

“In a billion-dollar campaign case,” she wondered, “where DO you stick the ‘letter from the Dean’?”

“In a billion-dollar campaign case,” Echo from the university wondered, “where do you stick the ‘letter from the Dean’?” Ummmmmmm…. Good question, Echo. In our little world [The Case Writers], where we pretty much get to write and design whatever we think is best, working with a group of clients who want exactly that, every […]

Managing Up

sun1

Meet the frustrated: So MANY fundraisers quit so fast. They learn “best practices” … and then collide with the “Ignorance Ceiling.” I.e., bosses and boards insisting: “I don’t like it. No way.” A.k.a., Approvals Gone Wild —— This was the promising tweet from first-term AFP president and CEO, Mike Geiger: How to Manage Up for […]

“Curated” conferences are different … & maybe a better bang for your buck, if you’re at a certain point in your career

IMG_7927

You already knew this, right? “Curated” conferences are trending. Ireland has its Ask Direct Summer School; this year, 2018, inviting fundraisers to the Emerald Isle for a third edition. Traveler’s hint: Bring an umbrella; they don’t call it the Emerald Isle for no reason. (BTW: Even if you’re not an Irish charity, the Summer School […]

“How can I convince my boss?” You shouldn’t have to, unless he/she’s an abusive idiot.

scream

At this latest conference, I at last began to wonder… “What is abuse?” verb: (1) misuse (2) treat a person or an animal with cruelty or violence, especially regularly or repeatedly; synonyms: misemploy, mistreat, maltreat, molest; antonym: nurture noun: cruel and violent treatment of a person or animal; synonyms: mistreatment, maltreatment, interference; antonyms: care, nurturing […]

To every new fundraiser…

“The struggle for justice is a marathon, not a sprint. And the biggest contribution that any one of us can make is maintaining a lifetime of involvement until we win those struggles.”— Kumi Naidoo, former Greenpeace International ED; via Reinier Spruit, 101Fundraising blog 1. Successful fundraising is hard work. Even unsuccessful fundraising is hard work. […]

A gifted fundraising consultant seeks to move into full-time copywriting: What do I recommend?

penny1

Dear Tom… “Can I succeed as a copywriter?” she asked. My opinion and some book recommendations follow… I’ve admired Tina Cincotti’s talents for a long time. That’s her in the photo, grassing with her best pal, Penny. Recently Tina emailed me, excited and doubtful, her hopes spinning like a pinwheel: “Can I do it, do […]

Letters with Friends: Someone asks. I opine.

aog9

Hiring a digital-comms specialist? What makes a great one (I’m looking at you, Jennifer Pyron, Arkansas Children’s Foundation)? & why IS “visual” writing SO important to strong reader/donor engagement? Big news… Sally wrote. We are doubling our communications department by hiring a Director of Multimedia Communications. I am looking for someone who can recognize a […]