Dear Tom… “Can I succeed as a copywriter?” she asked. My opinion and some book recommendations follow… I’ve admired Tina Cincotti’s talents for a long time. That’s her in the photo, grassing with her best pal, Penny. Recently Tina emailed me, excited and doubtful, her hopes spinning like a pinwheel: “Can I do it, do […]
Hiring a digital-comms specialist? What makes a great one (I’m looking at you, Jennifer Pyron, Arkansas Children’s Foundation)? & why IS “visual” writing SO important to strong reader/donor engagement? Big news… Sally wrote. We are doubling our communications department by hiring a Director of Multimedia Communications. I am looking for someone who can recognize a […]
Despite prayers for an easy solution from board members worldwide, this perennial favorite doesn’t raise money, studies find “We need to raise awareness!” demands the board chair. “If only we had more visibility in our community,” laments the ED, “our fundraising problems would be over.” Chasing “increased visibility” is a well-meant remedy. Boards and bosses […]
[photo l-r: SOFII’s Joe Burnett; Damian O’Broin, founder Ask Direct; Canadian John Lepp, co-founder Agents of Good; Mark Phillips, founder Bluefrog London; in Damian’s favorite Dublin pizzeria, scheming during Summer School 2016] Bluefrog London has studied this very question for years. Mark Phillips’ report follows, below. >> Just in time for Giving Tuesday and the […]
It’s free. It’s downloadable as a PDF. It can be used for party games at staff and board meetings! It’s exclusively about donor communications … and today’s best practices. It’s world-sourced and recent. Top experts from Europe, North America and Australasia contributed their latest data and wisdom. And, as you check your answers, you’ll learn […]
L-r, the MQI team goes audience crazy: Sandie Collette (designer), Lisa Sargent (writer/strategist), Denisa Casement (director of development/strategist) LAST ISSUE, a reader asked me to comment on this dispute: Recently I heard a webinar by Lynne Wester where she vehemently defended the idea that a true donor thank you cannot include an ask, even a […]
One expert says NO! I say, YOU GOTTA! Hi Tom, I wonder if you could give us your thoughts on this. Recently I heard a webinar by Lynne Wester where she vehemently defended the idea that a true donor thank you cannot include an ask, even a soft ask. That means in donor newsletters no […]
Richard once announced that his goal that day was to use the word “penis” 30 times during an AFP workshop. No one left. And good thing, too.