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Critiques [ Nonprofits that can take the heat come into my critical kitchen. ]
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Steel Yard "Buy a Day" appeal
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| In December 2009, the Steel Yard, a small arts organization in Rhode Island, mailed a ground-breaking direct mail appeal. The Steel Yard boldly asked a small circle of friends to cover the deficit for a single day of operations, at $131 per. In the first month, $35,000 in gifts came back, covering the organization's operating deficit for 267 days. Checks keep coming. This simple, but creative, appeal does an astonishing number of things right and proves (once again) that direct mail can work for small organizations. |
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Tom Ahern, tagline judge
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Nancy Schwartz has asked me to help judge her wildly popular Tagline Awards Program in the summer of 2010. Of course, I said yes. And I am advertising that fact because, of course, I am unbribable. Although some judges like homemade fudges; just saying. Download her 2009 Nonprofit Tagline Report.
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Links of interest
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Categories
 Nonprofit (17)
Of use to somebody (10)
Research (9)
Most Recent
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The Agitator
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Fundraising & advocacy strategies, trends, tips...with an edge. A deep (and deeply entertaining) repository of frank advice from top practitioners.
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Campbell Rinker
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Campbell Rinker is a top source of recent research on specific types of donors: hospital donors, Catholic donors, zoo donors, etc.
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CASE
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The professional association for college, university and private school fundraisers.
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