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Download Foxdale development news inaugural issue
This is Sophie W. Penney's first year as development director at Foxdale Village in State College, PA. And one of her goals was "to create a development newsletter." Here's her inaugural issue. There are some very nice touches and a few sug
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Download Appeal from EcoLogic for Latin American families
I have made exactly one comment on this piece, but I think it's an important comment. It has to do with how you use visuals to stab people in the heart.
Download Camp He Ho Ha successfully renews lapsed donors
This letter sent to lapsed donors did "terrific," reports Ellen Green, director of fund development for Camp Health, Hope and Happiness, a recreational facility in Alberta for people with disabilities. "With the economy last year, I th
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Download United Way of Pickens County 2010 annual report
The file for this PDF was so big that I had to trim it in half. But the front half is where all the stories are -- and that's what you'll want to see. United Way of Pickens County president, Julie Capaldi, gave the front of her parade to some amazing
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Download MassVOTE donor newsletter May 2010
MassVOTE is a dynamic agency dedicated to turning out the poor, minority, and youth vote in Massachusetts. Andrea Jamison, the newsletter editor, attended my workshop. This is the organization's first newsletter, and she asked my opinion. There is mu
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Analytical types: Good to the last objection
Issue 1.1: Part one of four personality types...
Amiables: Smile and say "Howdy!"
Issue 1.2: Part two of four personality types...
Expressives crave the new
Issue 1.3: Part three of four personality types...
Bottom-Liners leap to conclusions (and that's a good thing)
Issue 1.4: Part four of four personality types...
Are you interesting (especially to donors)?
Issue 1.5: Communications basics...
The Abraham Lincoln lesson
Issue 1.6: Case basics...
Why people ignore your newsletter
Issue 2.1: Newsletter basics...
Why people ignore your newsletter
Issue 2.2: Newsletter basics...
A surefire story formula
Issue 1.7: Case basics...
Why people ignore your newsletter
Issue 2.3: Newsletter basics...
Want more response? Get all emotional.
Issue 2.4: Emotional triggers
You love stats. But do stats love you?
Issue 2.5: Using statistical evidence
Disconnecting the dots: "Visibility" and fundraising success
Issue 2.6: Visibility
Your creative brief: Don't leave home without it
Issue 3.1: Writing a creative brief
Successful donor communications? A tale of three piles
Issue 3.2: The uncommitted
Never run out of newsletter story ideas again: The front 9
Issue 3.3: Newsletter story ideas
Never run out of newsletter story ideas again: The back 9
Issue 3.4: Newsletter story ideas
Raise the problem, be the solution
Issue 4.1: Emotional twin sets
On the delicate subject of ED, committee, and board approvals
Issue 4.2: Approvals
You're writing, but they're not reading. Improve your odds.
Issue 4.3: Getting them to read
Fundraising communications: Cost or investment?
Issue 4.4: Building donor relationships
Trust = Giving + Retention
Issue 4.5: What are donor newsletters for?
Make your case and write the donor into the story
Issue 5.1: Donor = solution. It's your job to mention that more than once.
Molehill bequests grow into mountains, if permanently endowed
Issue 5.2: Bring this up when you're promoting bequests
Three improving things I learned last year
Issue 5.3: 2007's "eureka" moments
What to tell a second-guessing boss about good communications
Issue 5.4: Dear Boss
Why pay thousands to have an expert tell you what you're doing wrong? Do it yourself.
Issue 5.5: Ready for your self-audit?
What do we call it?
Issue 5.6: Case themes
Want to raise more support? Want to retain more donors?
Issue 5.7: Donor-centric pledge
To make it into pile #3, know what you're selling
Issue 5.8: Selling hope
How to make your billion-dollar goal?
Issue 5.9: No Ph.D. OK needed for your case
Acquiring new donors through direct mail: Measuring success
Issue 6.1: Measuring donor acquisition programs
Why is giving by bequest so rare in the U.S.?
Issue 6.2: Reviving your "death brochure"
Would you buy a mattress from this charity?
Issue 6.3: What you do vs. why you matter
The new donor-centric you, courtesy of Dale Carnegie
Issue 6.4: Make donors feel special
How to write a good donor-centric headline
Issue 6.5: Writing a winning headline
Does your stuff suffer from jargon breath?
Issue 6.6: Adopt a zero-jargon policy and you'll raise more money
What is news?
Issue 6.7: Making donor news the right way
Obama's Web 3.0 campaign: Rewarding role model? Or risky distraction?
Issue 6.8: Are e-newsletters dead?
Richard Radcliffe has your back
Issue 6.9: Are you marketing bequests? (Right.) Or "planned gifts"? (Wrongo.)
When you're feeling a little irrelevant...
Issue 6.10: Do you know the real you? The one donors really care about? Likely not, thanks to the "curse of knowledge." But there's an easy way (fun, too) to see yourself anew. Read on.
The dirty truth about cases
Issue 6.11: Bitter truth? Maybe a quarter of the cases I'm hired to write never reach the finish line. Interesting tale, that.
Why won't paper die?
Issue 6.12: Everyone's drumming their fingers, waiting for paper to expire as a communications medium. Sorry.
Can direct mail be a cash cow for smaller nonprofits? Think "cash calves" instead.
Issue 6.13: Mass-market expectations yield disappointing results at local levels. Take heart, though: direct mail is about far more than instant cash.
"Hi. My name's Inertia. And I'll be disappointing you from this day forward. I know you have many obstacles to surmount, so I'm thrilled that you've named me Number One."
Issue 6.14: Meet the enemy: Inertia
Does your boss or board chair get to approve your stuff? Abandon all hope, ye who enter here.
Issue 7.1: Sad but true: Most donor communications are built to fail
If your paper newsletter is a flop, switching to electronic won't help.
Issue 7.2: Two key questions answered about newsletters
I just wrote a couple of appeals for a big hospital. This time I took notes. Here's how to get a better letter.
Issue 7.3: Your next direct mail appeal: Will it burst into song?
"Deserving charity"? There's no such thing.
Issue 7.4: No one owes you a gift, as this "inside a donor's mind" report makes clear.
Take the Donor-Centered Pledge (or die)
Issue 7.5: 23 rules to live by (instead)
Tom Ahern, tagline judge
Nancy Schwartz has asked me to help judge her wildly popular Tagline Awards Program in the summer of 2010. Of course, I said yes. And I am advertising that fact because, of course, I am unbribable. Although some judges like homemade fudges; just saying. Download her 2009 Nonprofit Tagline Report.
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