Issue 7.4: No one owes you a gift, as this "inside a donor's mind" report makes clear.

Issue 6.14: Meet the enemy: Inertia

Issue 8.5: Here's a terrific direct mail concept the client refused to try. Take it if you want ... and if you dare.

Issue 7.9: Report from the front lines

Issue 1.7: Case basics...

Issue 6.1: Measuring donor acquisition programs

Issue 1.2: Part two of four personality types...

Issue 1.1: Part one of four personality types...

Steal this beginning...

Issue 7.11: Basing your metrics on acquisition is like trying to bail a boat with a sieve. You work hard, but you still sink.

Issue 1.5: Communications basics...

If I've heard this one once, I've heard it a thousand times...

Getting started...

Issue 7.8: Bill Pratt decided to raise something other than money for once, and joyous response flooded in

Issue 1.4: Part four of four personality types...

Issue 6.13: Mass-market expectations yield disappointing results at local levels. Take heart, though: direct mail is about far more than instant cash.

Issue 7.15: Here's the easiest explanation I've ever come up with

Issue 2.6: Visibility

Issue 7.1: Sad but true: Most donor communications are built to fail

Issue 6.6: Adopt a zero-jargon policy and you'll raise more money

Issue 8.2: They can lead to bigger things ... or nowhere. You decide.

Issue 7.12: And he has the data to prove it.

Issue 1.3: Part three of four personality types...

Issue 4.4: Building donor relationships

What should we call it?

Our goal: full disclosure. We hope to teach you everything we know.

Issue 5.9: No Ph.D. OK needed for your case

There's a right way and (mostly) a wrong way

Yes, donors want a newsletter. Find out why they're not responding to yours.

Issue 6.5: Writing a winning headline

Issue 7.3: Your next direct mail appeal: Will it burst into song?

Issue 8.1: I fidget, you fidget, we all fidget.

Before you send that first check...

Issue 7.2: Two key questions answered about newsletters

Issue 8.4: My goal? Entertain the heck out of the reader.

Fundraising communications for the aspiring expert: What works and why

Issue 5.1: Donor = solution. It's your job to mention that more than once.

A tight case is a fundraiser's best friend

Issue 5.2: Bring this up when you're promoting bequests

Issue 3.4: Newsletter story ideas

Issue 3.3: Newsletter story ideas

Issue 6.8: Are e-newsletters dead?

Issue 4.2: Approvals

Issue 7.16: How do you know when your donor materials are strong enough for the outside world?

Issue 4.1: Emotional twin sets

Issue 7.13: Targets? The vulnerable hearts and curious minds of your donors

Issue 6.9: Are you marketing bequests? (Right.) Or "planned gifts"? (Wrongo.)

Learn the magic do-it-yourself checklist

Case study...

Issue 7.6: Entertain me with stories. Put stats in perspective.

Delivered direct to your desktop...

Issue 3.2: The uncommitted

For your consideration...

Issue 7.5: 23 rules to live by (instead)

What attendees say about the information and experience

Issue 1.6: Case basics...

Issue 6.11: Bitter truth? Maybe a quarter of the cases I'm hired to write never reach the finish line. Interesting tale, that.

Issue 7.10: Arts charity raises money year round: Pick a day, any day. And fund it.

Issue 5.3: 2007's "eureka" moments

Issue 5.8: Selling hope

Issue 4.5: What are donor newsletters for?

Issue 7.14: Do you have the guts to try something different? My client didn't.

Issue 2.4: Emotional triggers

Issue 5.7: Donor-centric pledge

The short list

Issue 5.6: Case themes

Issue 6.7: Making donor news the right way

Issue 5.4: Dear Boss

Issue 6.10: Do you know the real you? The one donors really care about? Likely not, thanks to the "curse of knowledge." But there's an easy way (fun, too) to see yourself anew. Read on.

Issue 6.2: Reviving your "death brochure"

Issue 5.5: Ready for your self-audit?

Issue 2.1: Newsletter basics...

Issue 2.2: Newsletter basics...

Issue 2.3: Newsletter basics...

Issue 6.12: Everyone's drumming their fingers, waiting for paper to expire as a communications medium. Sorry.

Issue 6.3: What you do vs. why you matter

Issue 7.7: You're just answering questions

Issue 2.5: Using statistical evidence

Issue 4.3: Getting them to read

Issue 8.3: Are younger donors alive ... or dead to you?

Issue 3.1: Writing a creative brief

Issue 8.6: No! Don't! "The bridge is out"!!!

Since 2001...

Who knew?

How To Write Fundraising Materials That Raise More Money

Sample excerpt from upcoming Wiley/AFP book

Shopping for expert communications help?

Are your communications secretly undermining your fundraising work?

Buyer Beware

Findings from the UK...

Sample chapter from upcoming Wiley/AFP book...

Building the new, improved, OMNISCIENT you...

Scheduling the work

Sample chapter from HOW TO WRITE...

Sample chapter from HOW TO WRITE...

What should you spend on a case?

Sample chapter from HOW TO WRITE...

The ABCs

Delivered direct to your desktop...

For promoting my workshops...

How the stories were told

For your consideration...

How to Write Fundraising Materials That Raise More Money

Excerpt, used with permission...

Going from mild to wild

Sample chapter

Sample chapter

Sample chapter

Dale Carnegie said it best...