[photo l-r: SOFII’s Joe Burnett; Damian O’Broin, founder Ask Direct; Canadian John Lepp, co-founder Agents of Good; Mark Phillips, founder Bluefrog London; in Damian’s favorite Dublin pizzeria, scheming during Summer School 2016] Bluefrog London has studied this very question for years. Mark Phillips’ report follows, below. >> Just in time for Giving Tuesday and the […]
L-r, the MQI team goes audience crazy: Sandie Collette (designer), Lisa Sargent (writer/strategist), Denisa Casement (director of development/strategist) LAST ISSUE, a reader asked me to comment on this dispute: Recently I heard a webinar by Lynne Wester where she vehemently defended the idea that a true donor thank you cannot include an ask, even a […]
Prepare for a shock, below. World-sourced answers from a gilded pantheon of remarkably well-informed experts. —— A few years ago, I asked my extended family of mentors a simple (well, simplistic) question: “What’s the average age of the typical donor?” I was shocked by how WRONG my assumptions were. Turns out that in the US, […]
Dr. Adrian Sargeant’s research identified seven “loyalty factors” … reasons why donors stick with you rather than finding some more interesting charity to give to.