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Archive | Donor Communications

Anchoring and other fussy important considerations

What goes first? Second? Last? (Never?)   I’ve known Ken O’Quinn, Writing with Clarity, for centuries. We met through IABC (the International Association of Business Communicators). Ken’s from Portland, Maine (incredible food town, if you get the chance). I live in Rhode Island. All the IABC meetings were around Boston, so we met in the […]

“Are we there yet?”

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Return On Investment: A new age of business-mindedness dawns for nonprofit enterprises ~ Suddenly it seems like everyone’s talking about it. Or maybe “finally” is better than suddenly. The Chronicle of Philanthropy has gotten weighty on the subject. On June 7, it featured a scathing article by Amanda Pearce, CFRE, under the headline, “Nonprofit is […]

For the love of OFFERS

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Offers win new donors. Offers help you keep the donors you have. How high is your “offer IQ”? Recently, one of my all-time favorite clients (open to new ideas, fun to work with, relaxed, smart, talented) sent me a sketch of an ad cooked up by senior fundraisers at her hospital. This proposed ad URGES […]

Fundraising communications are the work of specialists, not generalists

Why profitable fundraising communications are the work of specialists, not generalists … and why a standard-issue, untrained university marcomms department will almost certainly fail to deliver strong results when given a fundraising assignment which depends on an effective call to action Thank you for subscribing … and for getting in touch with all sorts of […]

“Curated” conferences are different … & maybe a better bang for your buck, if you’re at a certain point in your career

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You already knew this, right? “Curated” conferences are trending. Ireland has its Ask Direct Summer School; this year, 2018, inviting fundraisers to the Emerald Isle for a third edition. Traveler’s hint: Bring an umbrella; they don’t call it the Emerald Isle for no reason. (BTW: Even if you’re not an Irish charity, the Summer School […]

“How can I convince my boss?” You shouldn’t have to, unless he/she’s an abusive idiot.

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At this latest conference, I at last began to wonder… “What is abuse?” verb: (1) misuse (2) treat a person or an animal with cruelty or violence, especially regularly or repeatedly; synonyms: misemploy, mistreat, maltreat, molest; antonym: nurture noun: cruel and violent treatment of a person or animal; synonyms: mistreatment, maltreatment, interference; antonyms: care, nurturing […]