“Tom Ahern … is one of the country’s most sought-after creators of fund-raising messages.”
Might I help you?
FUNDRAISING COPYWRITING
CASES, AUDITS, DIRECT MAIL, email, NEWSLETTERS, TRAINING, COACHING
Here’s my promise to most nonprofits, big and small: your fundraising appeals (and your other donor communications, digital and print) could quickly raise lots more money ... if you make a few simple changes.
Experts estimate that every year nonprofits fail to raise at least half what they could. Why? Basic fundraising mistakes infest their donor communications. And those comms reap predictably paltry rewards.
There are a number of common problems: confusing offers, poor readability, jargon self-indulgence, busted approval loops.
The good news? It’s all easily fixable. I can fix your stuff. Or you can learn to fix your stuff in-house, with some help.
Know this. You don’t have to be great to double your donations. You just have to be better.
And you can be better. Starting now. Sign up for my fundraising newsletter. It’s free.
“Tom, thank you for being a thought leader. I have been in the non-profit world for 26 years and keep threatening to retire. Every time I am ready to throw in the towel, I hold back because I discover I still have more to contribute. Your newsletter helps with that decision.”
— Mary S., Director of Development
Got a minute? Learn from Tom…
Julie asks Tom a question: “A while back you wrote about how donors can make small gifts matter in unexpected ways. Small gifts do matter a lot… some day. Why should smaller gifts matter to charities?”
Recent Fundraising Copywriting Projects
Featured
Clients in the past 5 years, a sampler
fundraising copywriting training in donor-centric commUNICATIONS
ADRA (international)
Boys & Girls Clubs of America
Chabad on Campus (US)
Institute for Sustainable Philanthropy (UK)
Junior Achievement (US)
Mid-Shore (MD) Community Foundation (nonprofit capacity building locally)
Moceanic (global)
Nonprofit Marketing Guide (North America)
Rhode Island Foundation (nonprofit capacity building locally)
The Salvation Army Central Territory
Save the Children Global
Teach for America (national)
Volunteers of America (national)
Case Statements
Allina Health (MN)
Anchorage Museum (AK)
Connecticut Humane Society (CT)
International Charter School (RI)
Lucile Packard Foundation for Children’s Health (Stanford U.)
Planned Parenthood of Southern New England (CT, RI)
Waypoint Adventure (MA)
Fundraising direct mail
and donor newsletters
CARTI Cancer Center (AR)
Friends of the Mississippi River
The Marine Mammal Center (CA)
Planned Parenthood of Minnesota
Sharp HealthCare (San Diego)
USA for UNHCR (DC)
donor commUNICATIONS audits
Harlem RBI (NY)
Literacy Volunteers of Greater Hartford (CT)
Lollypop Farm (NY)
Native Plant Trust (MA)
Swedish Medical Center Foundation
USA for UNHCR (DC)
Let’s talk.
Call me in the US at 401-397-8104.
