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Tom Ahern Communications

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“I absolutely LOVED your last newsletter! It’s EXACTLY what I needed. You are brilliant. Thanks a million, Tom.”

— Julie C., international copywriter, 2022

 
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Confessions of a monthly donor
Confessions of a monthly donor

When an NGO exceeds expectations…

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Julie CooperMay 6, 2025
Let everyone know you're a charity
Let everyone know you're a charity

Donor-centricity? Good for all.

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Julie CooperApril 29, 2025
A perfect disclaimer for stock photos
A perfect disclaimer for stock photos

Steal this language.

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Julie CooperApril 16, 2025
The desperate, determined search for legacy
The desperate, determined search for legacy

Two things preoccupy those in their senior years…

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Julie CooperFebruary 26, 2025
Tell 3 stories ... then shut up
Tell 3 stories ... then shut up

How to introduce the delicate topic of charitable bequests

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Julie CooperFebruary 13, 2025
Top 10 Fundraising writing best practices (says AI)
Top 10 Fundraising writing best practices (says AI)

Wow, that was fast!

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Julie CooperJanuary 30, 2025
Increasing the average gift in crowdfunding
Increasing the average gift in crowdfunding

My little experiment…

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Julie CooperJanuary 18, 2025
Are you wondering: What's up with individual giving?
Are you wondering: What's up with individual giving?

Practical tips on growing individual fundraising

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Julie CooperDecember 5, 2024
You can >! CONTROL !< my brain (true story)
You can >! CONTROL !< my brain (true story)

The 9 skimming opportunities on a typical printed page.

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Julie CooperNovember 4, 2024
Yr strongest-ever Giving Tuesday starts now
Yr strongest-ever Giving Tuesday starts now

25 subject lines for you to use as-is . . . or to inspire ideas of your own.

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Julie CooperOctober 15, 2024
AIDA, the most reliable sales formula I know
AIDA, the most reliable sales formula I know

I think about it every time I start a project. Heck, I think about it every time I start a paragraph...

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Julie CooperSeptember 23, 2024
When to appeal in an election year?
When to appeal in an election year?

Mid-October? Late October? The week after the election? Help!

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Julie CooperAugust 26, 2024
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