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Tom Ahern Communications

Your Ahern Newsletter

 

“I absolutely LOVED your last newsletter! It’s EXACTLY what I needed. You are brilliant. Thanks a million, Tom.”

— Julie C., international copywriter, 2022

 
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Holiday books for copywriting pros
Holiday books for copywriting pros

Books from OUTSIDE the nonprofit world that taught me tricks highly profitable in donor comms

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Julie CooperNovember 30, 2025
EOY appeals: adding "skimmable" to 1st draft
EOY appeals: adding "skimmable" to 1st draft

A visual makeover of a year-end appeal

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Julie CooperNovember 23, 2025
Is a donor a "customer"?
Is a donor a "customer"?

Is disdain for everyday marketing holding fundraising back?

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Julie CooperNovember 20, 2025
R U Reporting Well Enough?
R U Reporting Well Enough?

A Manny Festo from Tom A.

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Julie CooperNovember 10, 2025
Is "fund-seeker" more accurate?
Is "fund-seeker" more accurate?

An ATTITUDE, not just a word…

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Julie CooperNovember 3, 2025
Where is "donor centricity"? Sometimes underfoot.
Where is "donor centricity"? Sometimes underfoot.

Place "donor hugs" wherever an eye might land.

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Julie CooperOctober 23, 2025
What does "grade level" really mean?
What does "grade level" really mean?

Yes, Dawn, it's true still… 

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Julie CooperOctober 8, 2025
Top 10 newsletter tips
Top 10 newsletter tips

 A breezy checklist of the best tips for you

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Julie CooperAugust 21, 2025
What's the neuroscience behind this ancient tactic?
What's the neuroscience behind this ancient tactic?

Campaign thermometers…

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Julie CooperJuly 15, 2025
What Giving USA '25 said re: Grants & DAFs
What Giving USA '25 said re: Grants & DAFs

New secrets for grantwriting success

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Julie CooperJuly 1, 2025
Are you incl. "shared humanity" in your appeals?
Are you incl. "shared humanity" in your appeals?

A better way to write appeals?

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Julie CooperJune 4, 2025
6 rules for your daily self-help
6 rules for your daily self-help

The new normal

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Julie CooperJune 3, 2025
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