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Tom Ahern Communications

Your Ahern Newsletter

 

“I absolutely LOVED your last newsletter! It’s EXACTLY what I needed. You are brilliant. Thanks a million, Tom.”

— Julie C., international copywriter, 2022

 
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How to talk to a person 82 years old
How to talk to a person 82 years old

Good customer service is felt as love by the recipient

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Julie CooperJanuary 1, 2026
Read b4 newYrs: "Made me open."
Read b4 newYrs: "Made me open."

Year-end-appeal subject lines

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Julie CooperDecember 26, 2025
A social post that built community
A social post that built community

A brief, flicked-off tho sincere social post stirred the cauldron…

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Julie CooperDecember 16, 2025
AI doesn't bite
AI doesn't bite

Self-improvement, yours and mine

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Julie CooperDecember 12, 2025
Holiday books for copywriting pros
Holiday books for copywriting pros

Books from OUTSIDE the nonprofit world that taught me tricks highly profitable in donor comms

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Julie CooperNovember 30, 2025
EOY appeals: adding "skimmable" to 1st draft
EOY appeals: adding "skimmable" to 1st draft

A visual makeover of a year-end appeal

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Julie CooperNovember 23, 2025
Is a donor a "customer"?
Is a donor a "customer"?

Is disdain for everyday marketing holding fundraising back?

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Julie CooperNovember 20, 2025
R U Reporting Well Enough?
R U Reporting Well Enough?

A Manny Festo from Tom A.

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Julie CooperNovember 10, 2025
Is "fund-seeker" more accurate?
Is "fund-seeker" more accurate?

An ATTITUDE, not just a word…

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Julie CooperNovember 3, 2025
Where is "donor centricity"? Sometimes underfoot.
Where is "donor centricity"? Sometimes underfoot.

Place "donor hugs" wherever an eye might land.

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Julie CooperOctober 23, 2025
What does "grade level" really mean?
What does "grade level" really mean?

Yes, Dawn, it's true still… 

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Julie CooperOctober 8, 2025
Top 10 newsletter tips
Top 10 newsletter tips

 A breezy checklist of the best tips for you

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Julie CooperAugust 21, 2025
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