The biggest problem in fundraising comms? Insiders! Working with “the smartest people in the room.”
Read MoreBefore you copy some other's charity's appeal, make sure they got decent results. Always, always, always ask: So, tell me, how did it do?
Read MoreApplying some quick down-to-earth tests developed with psychologist Jen Shang, I can usually tell within seconds whether a letter is built to succeed or built to fail.
Read MoreAn emotionally satisfying, honest, earnest, deeply-felt, NON-transactional thank-you from Save the Elephants to their newest donors worldwide.
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