Your Ahern Newsletter

“I absolutely LOVED your last newsletter! It’s EXACTLY what I needed. You are brilliant. Thanks a million, Tom.”

— Julie C., international copywriter, 2022

Dear diary: My first date with AI

Dear diary: My first date with AI

Dear charity copywriters: DO explore AI

Julie CooperJuly 6, 2023

Reverse type? Use sparingly

Reverse type? Use sparingly

Emphasis: A little goes a long way

Julie CooperJune 20, 2023

Readability is not an option

Readability is not an option

Why you have to get readability right

Julie CooperJune 5, 2023

Sign the letter, pretty please

Sign the letter, pretty please

Your signature doesn't grant you a rewrite

Julie CooperMay 17, 2023

DONATE buttons top and bottom? Yes!

DONATE buttons top and bottom? Yes!

Is your DONATE button conveniently placed for immediate action?

Julie CooperMay 1, 2023

Alternative to Giving Tuesday?

Alternative to Giving Tuesday?

A "day of giving" that's working. Spoiler alert: it's NOT Giving Tuesday.

Julie CooperApril 18, 2023

Love the cause! Do they love me?

Love the cause! Do they love me?

How to keep one lonely monthly donor

Julie CooperMarch 28, 2023

"A gift in your will" ~ Too much to ask?

"A gift in your will" ~ Too much to ask?

Considering a gift in your Will....

Julie CooperMarch 10, 2023

Wills make us feel RICHER

Wills make us feel RICHER

Do I see myself as wealthy? Makes all the diff.

Julie CooperFebruary 23, 2023

Seeing your board (some) as heroes

Seeing your board (some) as heroes

True grit: On being a board hero

Julie CooperFebruary 21, 2023

Get to know "autobiographical visualization"

Get to know "autobiographical visualization"

"Autobiographical visualization" = bequests follow

Julie CooperFebruary 10, 2023

Artificial IQ ~ Surprisingly useful for certain things

Artificial IQ ~ Surprisingly useful for certain things

Artificial Intelligence? Worth a try …

Julie CooperJanuary 20, 2023