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Tom Ahern Communications

Your Ahern Newsletter

 

“I absolutely LOVED your last newsletter! It’s EXACTLY what I needed. You are brilliant. Thanks a million, Tom.”

— Julie C., international copywriter, 2022

 
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Lumpy mail improves response
Lumpy mail improves response

The sensual virtues of "lumpy" mail

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Julie CooperSeptember 26, 2023
Acquiring new donors by mail ... in 2023
Acquiring new donors by mail ... in 2023

Your donor acquisition mailing? How many pages?

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Julie CooperSeptember 21, 2023
What's in YOUR donor newsletter?
What's in YOUR donor newsletter?

4 types of winning donor-newsletter content

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Julie CooperSeptember 15, 2023
Library launches successful donor newsletter
Library launches successful donor newsletter

Small-town library exceeds fundraising expectations

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Julie CooperAugust 7, 2023
GoFundMe for novices (me included!!)
GoFundMe for novices (me included!!)

Can you help us with GoFundMe? Ummm...maybe?

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Julie CooperJuly 19, 2023
Dear diary: My first date with AI
Dear diary: My first date with AI

Dear charity copywriters: DO explore AI

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Julie CooperJuly 6, 2023
Reverse type? Use sparingly
Reverse type? Use sparingly

Emphasis: A little goes a long way

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Julie CooperJune 20, 2023
Readability is not an option
Readability is not an option

Why you have to get readability right

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Julie CooperJune 5, 2023
Sign the letter, pretty please
Sign the letter, pretty please

Your signature doesn't grant you a rewrite

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Julie CooperMay 17, 2023
DONATE buttons top and bottom? Yes!
DONATE buttons top and bottom? Yes!

Is your DONATE button conveniently placed for immediate action?

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Julie CooperMay 1, 2023
Alternative to Giving Tuesday?
Alternative to Giving Tuesday?

A "day of giving" that's working. Spoiler alert: it's NOT Giving Tuesday.

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Julie CooperApril 18, 2023
Love the cause! Do they love me?
Love the cause! Do they love me?

How to keep one lonely monthly donor

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Julie CooperMarch 28, 2023
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