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Tom Ahern Communications

Your Ahern Newsletter

 

“I absolutely LOVED your last newsletter! It’s EXACTLY what I needed. You are brilliant. Thanks a million, Tom.”

— Julie C., international copywriter, 2022

 
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Are weak headlines holding your fundraising back?
Are weak headlines holding your fundraising back?

Are your headlines donor-ready?

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Julie CooperJanuary 3, 2024
Pay for performance: Unethical ... or next big thing?
Pay for performance: Unethical ... or next big thing?

Ring, ring: It’s the real world calling.

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Julie CooperDecember 7, 2023
New brand v. existing donors: You talkin' to me?
New brand v. existing donors: You talkin' to me?

Will donors care about your weird new brand?

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Julie CooperNovember 16, 2023
Why your thanks is a great investment
Why your thanks is a great investment

Thanking: The secret sauce

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Julie CooperNovember 2, 2023
Lumpy mail improves response
Lumpy mail improves response

The sensual virtues of "lumpy" mail

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Julie CooperSeptember 26, 2023
Acquiring new donors by mail ... in 2023
Acquiring new donors by mail ... in 2023

Your donor acquisition mailing? How many pages?

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Julie CooperSeptember 21, 2023
What's in YOUR donor newsletter?
What's in YOUR donor newsletter?

4 types of winning donor-newsletter content

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Julie CooperSeptember 15, 2023
Library launches successful donor newsletter
Library launches successful donor newsletter

Small-town library exceeds fundraising expectations

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Julie CooperAugust 7, 2023
GoFundMe for novices (me included!!)
GoFundMe for novices (me included!!)

Can you help us with GoFundMe? Ummm...maybe?

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Julie CooperJuly 19, 2023
Dear diary: My first date with AI
Dear diary: My first date with AI

Dear charity copywriters: DO explore AI

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Julie CooperJuly 6, 2023
Reverse type? Use sparingly
Reverse type? Use sparingly

Emphasis: A little goes a long way

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Julie CooperJune 20, 2023
Readability is not an option
Readability is not an option

Why you have to get readability right

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Julie CooperJune 5, 2023
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