Why I love writing books
It’s simply reciprocity. The very human behavior Dr. Cialdini talks about.
So many mentors, colleagues, teachers, companions, friends have selflessly shared with me their hard-earned knowledge.
Books are how I hope to somehow pay back their generosity: by enshrining the many things they’ve taught me on the page, attributed, stated clearly, with good examples. I am a “how-to book” snob. I wanted to write ones that were useful and true.
LATEST: What Your Donors Want …and Why!
How To Write Fundraising Materials That Raise More Money (#11 in Top 20 Fundraising Books)
Seeing Through a Donor’s Eyes (the case book)
20 Questions: The Donor Communications Test [FREE PDF download]
Jerry Panas, Dec. 2017: “In our profession, Tom Ahern is my favorite author. Tom has written a new book. I think it’s his best. It’s called, “What Your Donors Want.”