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When You Need a Great Case for Support

For capital campaigns of note. “Tom Ahern … is one of the country’s most sought-after creators of fund-raising messages.” – The New York Times, Nov. 2016

NEW in 2019: Book settles 40 common disputes

Stop silly (and money-losing!) debates in your nonprofit. Get well-researched answers to common questions like “How long should our direct mail letter be?”

World’s Best Training in Donor-Centricity?

“I’ve never really understood donor-centricity until now. It was a total game-changer for us!” Transformational staff training, conference workshops, webinars.
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What people are saying about Tom
  • “Now, not only does the newsletter generate tons of planned giving leads (thanks to an insert/reply form and BRE that surely will result in millions of bequest dollars) but it ALSO generates a lot of revenue for the annual fund. In fact, I just found out that this … issue distributed to about 15,000 people generated over $227,000. Wow!! Thank you for sharing your knowledge.”

    Greg Warner, MarketSmart
  • “Not that you don’t already know this, but your approach works! The piece dropped the Sept. 1 and has already seen a 400% income increase and a  1,000% increase in donors from our June newsletter. Plus, it inspired one donor to designate a legacy gift. This is why you’re the master!”

    Jim Smith, Carti Foundation
  • “We adapted some of what you sent us and created a donor-focused fundraising campaign that is already exceeding expectations in the first week. We are on day 3 of the campaign and are already 31% of the way to reaching our $15,000 goal! We definitely couldn’t have done this without your advice and support. Your presentation was definitely a turning point for us. Thank you so much!”
    CHOICES, Memphis Center for Reproductive Health, Holly Calvasina
  • “It is official … thanks to your [direct mail appeals] you have helped the foundations at Sharp HealthCare receive over 10,000 Doctors’ Day gifts. A mere ‘thanks’ doesn’t come close to the gratitude we all have for you.”

    Jim Sardina
  • “I also want you to know your blogs & advice have helped us raise more than $9 million since I started following you! For that that I will always be in debt.”

    Crisis Aid International
  • “Because of YOU, Tom, the June 15th workshop on donor communications was a roaring success!”

    Meher Shulman, Assoc. Dir., Hartford Foundation for Public Giving Nonprofit Support Center