My training is about just one thing: helping your nonprofit make MORE money from its investment in donor communications.

“…our best year ever.” 

You can say that EVERY year. Great training made simple is the key. Here’s what you’ll learn about:

• “Persuasion psychology.”

• The amazing benefits of switching from “org-centered” to “donor-centered.”

• Writing successful direct mail.

• What makes digital different.

• The riches hidden in mid-value donors.

• Making tons of money from print donor newsletters.

• The complexities and real costs of Facebook fundraising.

• Charitable bequest marketing (and how simple it is).

• Creating a megawatt case for a billion-dollar campaign.

• The true function of thanks and reporting.

• And the real profile of the typical donor … why they give, how long they stay, how much could you ultimately raise from them.