Holiday books for copywriting pros
File under: Books from OUTSIDE the nonprofit world that taught me tricks highly profitable in donor comms
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Maybe half the best tricks/secrets/science I've learned that help boost philanthropic revenue came from books written by experts outside the nonprofit world. Here are 5 personal discoveries to give this holiday season ... for that ambitious fundraising pro on your list.
[above] More human-behavioral tics than I could use in a lifetime career as a marketing copywriter. Have fun exploring how crazy we all are.
[below] Taught me more about how to structure and pitch cases for support than almost any other book on my shelves. It was written by a Hollywood screenwriter trying to help boring IPOs sell their visions to savagely tough and impatient and dismissive and untrusting Wall Street investors. Sound familiar, fundraisers?
[above] Krug helped make Amazon the shopping mousetrap it is today. It's the first place to go if you're trying to reduce friction in your website's home and giving pages.
[below] If you or someone you know wants to write their first successful novel, read this first. It delivers BIG time on the promise of its subtitle. The tone is casual but it's deadly serious, too. I'm reading some chapters 3 times.
[even below that] Currently (and forever in the English-speaking world), the average age of a typical donor is WAY older than many nonprofit leaders and fundraisers anticipate: 65, according to recent US data. Learn what aging is really like, from this best-seller by a specialist Harvard doctor. Essential if you're in healthcare?
The article above contains ZERO AI contributions. A human wrote every word.
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