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Tom Ahern Communications

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“I absolutely LOVED your last newsletter! It’s EXACTLY what I needed. You are brilliant. Thanks a million, Tom.”

— Julie C., international copywriter, 2022

 
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Is your ED ready to fundraise? 2 tests
Is your ED ready to fundraise? 2 tests

An executive director's readiness to fundraise from individuals

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Julie CooperJuly 23, 2024
In praise of copying the "good stuff"
In praise of copying the "good stuff"

“Copy first. Then originate.”

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Julie CooperJune 18, 2024
"Mommy? What's a donor impact report?"
"Mommy? What's a donor impact report?"

It's a donor newsletter by another name.

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Julie CooperMay 29, 2024
Lifting/lowering response rates
Lifting/lowering response rates

How to kill a good message with a bad color choice

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Julie CooperMay 2, 2024
Your "everyday" case for support
Your "everyday" case for support

Howz your "everyday" case for support? Still fresh and relevant?

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Julie CooperApril 23, 2024
Shamelessly yrs: AI is moody
Shamelessly yrs: AI is moody

The moodiness of Artificial Intelligence

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Julie CooperMarch 16, 2024
HELP! How do I merge our 8 donor newsletters?
HELP! How do I merge our 8 donor newsletters?

Turning 8 newsletters into 1

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Julie CooperMarch 4, 2024
Should you write at a 6th grade level?
Should you write at a 6th grade level?

Dumbing down ... or speeding up?

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Julie CooperJanuary 26, 2024
Are weak headlines holding your fundraising back?
Are weak headlines holding your fundraising back?

Are your headlines donor-ready?

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Julie CooperJanuary 3, 2024
Pay for performance: Unethical ... or next big thing?
Pay for performance: Unethical ... or next big thing?

Ring, ring: It’s the real world calling.

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Julie CooperDecember 7, 2023
New brand v. existing donors: You talkin' to me?
New brand v. existing donors: You talkin' to me?

Will donors care about your weird new brand?

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Julie CooperNovember 16, 2023
Why your thanks is a great investment
Why your thanks is a great investment

Thanking: The secret sauce

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Julie CooperNovember 2, 2023
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