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Archive | Donor Newsletters

Can You Pass the 20 Questions Quiz? MORE IMPORTANT: Can Your Boss?

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It’s free. It’s downloadable as a PDF. It can be used for party games at staff and board meetings! It’s exclusively about donor communications … and today’s best practices. It’s world-sourced and recent. Top experts from Europe, North America and Australasia contributed their latest data and wisdom. And, as you check your answers, you’ll learn […]

Going From Red Ink to Black

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With its new emphases on donor-centricity and “let’s get real” authenticity, the donor newsletter at Arkansas Children’s now produces far better results Donor newsletters at many (most?) hospitals are no better than public relations. The core message: “Look how great our medicine is.” Which is predictable. Boring. Self-aggrandizing. Obvious PR. And pays no due tribute […]