Someone in the UK asked me to maybe write a “HOW TO” standard desk reference re: donor communications. It got me thinking about WHY. [The new book might open something like this…] My dear, dear reader… As Mark Phillips, the award-winning founder of Bluefrog London, insists: “The only thing that matters a damn is the […]
BUT! A “what’s not to love” equine therapy nonprofit serving US military vets, people in recovery and “women in transition” produces a first-ever printed donor newsletter that’s almost perfect from the giddy-up…. Here is my verbatim emailed audit, for The Equus Effect newsletter: Please pass along to Jane my best and the following comments: 1. […]
It’s free. It’s downloadable as a PDF. It can be used for party games at staff and board meetings! It’s exclusively about donor communications … and today’s best practices. It’s world-sourced and recent. Top experts from Europe, North America and Australasia contributed their latest data and wisdom. And, as you check your answers, you’ll learn […]
With its new emphases on donor-centricity and “let’s get real” authenticity, the donor newsletter at Arkansas Children’s now produces far better results Donor newsletters at many (most?) hospitals are no better than public relations. The core message: “Look how great our medicine is.” Which is predictable. Boring. Self-aggrandizing. Obvious PR. And pays no due tribute […]
One expert says NO! I say, YOU GOTTA! Hi Tom, I wonder if you could give us your thoughts on this. Recently I heard a webinar by Lynne Wester where she vehemently defended the idea that a true donor thank you cannot include an ask, even a soft ask. That means in donor newsletters no […]
Dr. Adrian Sargeant’s research identified seven “loyalty factors” … reasons why donors stick with you rather than finding some more interesting charity to give to.